A split-screen fashion image featuring a model. The left side shows a flat-lay of a photo print depicting the model in a green t-shirt and white pants against a pink background, pinned to a brown surface.

Colour Me Happy

SHOP NEW IN
  • A smiling woman stands against a solid purple studio background wearing a teal long-sleeve button-front dress with a matching tie belt and a textured olive-brown vest layered over the shoulders.
    DRESSES
  • Two models standing side by side in studio fashion photography against a plain white background. The model on the left wears a dark teal velvet blazer and matching trousers with black heels.
    TROUSERS
  • A smiling model wearing a cream-colored blazer and matching trousers, styled with a blue and brown striped knit sweater vest, posed against a solid dark brown background.
    JACKETS
  • A woman smiling and laughing while wearing a soft pink knit crewneck sweater against a plain white background.
    KNITWEAR
  • A model wearing a vibrant orange corduroy blazer and matching trousers, styled with a light blue and white striped shirt featuring a large bow tie, set against a solid purple background.
    TOPS
  • A young child wearing a hooded plaid jacket with blue trim, photographed outdoors against a light neutral background with snowflakes falling.
    MINI
  • SHOP WOMEN'S
  • SHOP GIRLSSHOP BOYS
A children's play set or miniature scene featuring two children lying on grassy terrain with toy clouds, a small boat, and the central text 'MINI BODEN'.
SHOP MINI

What Makes Boden, Boden

  • A smiling man in a dark blazer, navy sweater, and blue jeans stands in a shop doorway holding a yellow 'Breaking Boring Clothes' sign. The background shows bookshelves, flowers, and a striped bench.
    01

    We're still led by our
    founder Johnnie.

    Boden started in '91 as a catalogue drawn on his kitchen table. Three decades on, he still has a hand in everything we make.

  • Pigeon against a purple background
    02

    We deliver on
    our promises.

    With every order that flies your way, you'll have 30 days to change your mind (and a fortnight to flip-flop on sale items).

  • Woman sewing tartan fabric
    03

    We say 'buy less,
    buy better'.

    If you were to calculate the price per wear of a Boden item during its long and happy life, you'd literally be talking pennies.

  • Four women standing together outdoors in front of a wooden building, each holding a pint of beer. They are wearing colorful, patterned outfits including a dark green dress, striped blouses, and a bright red cardigan.
    04

    We’re proud of our
    British heritage.

    As well as preventing us from becoming big-headed, it inspires our designers. And helps us dare to be different.

  • A close-up stack of ribbed fabric or material samples in multiple colors, including pink, navy, teal, green, olive, tan, mustard, yellow, orange, and red, arranged horizontally.
    05

    We believe colour
    makes you happy.

    In fact, it's so uplifting it should probably be available on prescription from your family doctor.

  • An open brown cardboard box lined with blue and white striped tissue paper, containing a rectangular terracotta-colored brick or stone block, photographed against a solid blue background.
    06

    We don’t take
    ourselves too seriously.

    We know we’re not everybody’s cup of tea. One woman hated our catalogue so much, she sent us a brick using our free returns service.